The 1980s contained many wars--The Cold War, the war on drugs, The Cola Wars, and The Fast Food Wars. Wendy's struck first with Clara Peller and her catch phrase, "Where's the Beef?" McDonald's had its own game plan with the McDLT. Burger King went with a geeky guy who had never eaten at Burger King before named Herb? Herb had a very short life span, but he did get around in 1985 and 1986.